Community building beyond the project

Why strong customer relationships and communities are crucial even beyond the success of a project

Many innovations fail not because of the technology, but because companies operate in isolation and customer relationships remain superficial. ITQ is a strong networker: we bring all the relevant partners together around one table and talk to everyone – customers, experts, universities and companies alike. This fosters genuine relationships rather than one-off contacts.

The key difference: ITQ actively nurtures long-term customer relationships – with over 70 events a year, an international network spanning several countries, and collaboration with thousands of participants, universities and businesses. This fosters strong relationships that extend beyond Germany and enable genuine collaboration.

Your benefits at a glance:

Building strong, long-term customer relationships and networks
Personal interaction with all relevant partners rather than superficial contacts
Access to an international network that extends beyond Germany
Accelerating innovation processes through knowledge sharing
Access to experience and best practice from businesses and universities
The sustainable development of joint solutions based on trust

Finding the right solution together

Your personal contact at Mechatronic Consulting will be happy to advise you on your specific enquiry.

Get in touch now for a no-obligation consultation.

Bernd Spiegelberger

COO at ITQ

„The greatest added value is created when companies share their knowledge and work together to find solutions.“

Do you manage customer relationships or just contacts?

In many companies, interaction with partners and customers takes place only on an ad hoc basis. Knowledge remains isolated, experiences are not shared, and contacts rarely develop into solid relationships. This leads to duplication of effort, slower progress and untapped synergies – innovations are developed in isolation rather than being driven forward collaboratively.

This is exactly where ITQ comes in: we deliberately build networks and customer relationships that connect companies, partners and universities. The focus is always on personal relationships – as the foundation for dialogue, trust and joint developments that endure beyond individual projects.

Typical challenges in community building

Typical challenges within a company:

It is only through actively nurturing customer relationships and targeted networking that synergies can be harnessed and innovation accelerated.

Services relating to community building

ITQ supports companies in establishing and developing business communities – from the initial concept through to operational implementation and the long-term management of customer relationships.

An overview of our services

Analysis of existing customer relationships, networks and partnerships
Development of a clear community strategy and definition of objectives
Design of specific exchange and cooperation schemes
Establishing and facilitating community structures and formats
Support with engaging and growing the community

Methodological expertise

Designing and facilitating cross-organisational collaboration
Development of effective formats for exchange and interaction
Structuring knowledge transfer and the sharing of best practice
Building sustainable network and community structures
Engaging and retaining customers and community members in the long term

Procedure for setting up business communities

Building successful business communities requires clear objectives and a structured approach. ITQ combines a methodical approach with practical facilitation to establish sustainable networks and customer relationships.

Project phases

Analysis of the initial situation

Mapping of existing networks, customer relationships, partner structures and target groups.

Definition of the community’s objectives

Defining objectives, content and added value for the participating companies and customers.

Designing suitable formats

Developing exchange, workshop and collaboration formats that foster personal relationships.

Building and engaging the community

Launch of the community and targeted encouragement of participation and personal networking.

Establish&shyment and further development

Ensuring long-term community activity, nurturing customer relationships and ongoing development.

Community Building in Practice

Sector: Logistics, Mechanical Engineering

Secure authentication with Keycloak

We have implemented a central single sign-on platform for Jungheinrich based on Keycloak. The solution brings together several internal and external intralogistics applications under a modern, secure identity and access management architecture.

Our expert knowledge at your service

We’ll support you with your project

Let’s talk about your project

Further ITQ solutions

The services described form part of ITQ’s comprehensive service portfolio. ITQ combines technological expertise, a methodical approach and a deep understanding of processes to deliver sustainable solutions throughout the entire life cycle.

FAQs – Community Building

What does ITQ mean by ‘community building’?

At ITQ, community building involves the targeted development of networks and customer relationships in which knowledge is shared, experiences are exchanged and solutions are developed collaboratively.

Why is building customer relationships so important for innovation?

Sustainable innovation rarely comes about in isolation. Close, trusting relationships with customers foster the kind of dialogue that makes new solutions possible in the first place.

How does ITQ differ from traditional network operators?

ITQ develops innovative event concepts and actively builds strong, long-term client relationships and networks.

Who takes part in ITQ’s community events?

Companies, customers, universities and experts from several countries – thousands of participants in total, working together on specialist issues.

Any further questions ...

How exactly do companies benefit from taking part?

They gain access to knowledge, best practices and strong customer relationships that they could not build on their own – thereby accelerating their own innovation processes.

How does ITQ ensure that leads turn into genuine customer relationships?

Through ongoing personal interaction, regular events and long-term support, rather than one-off networking opportunities.